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By Henry R. Shoemaker December 20, 2025 *Written with the assistance of AI. I was recently on a call with a prospecitve client when she mentioned her self coached training had plateuad. She noted being an accomplished runner, loving the new found disciplines of swim and bike, but not being able to figure out why training performance wasn't improving. I asked about our regimen and she noted she was trying to squeeze in combined sprint distance swim, bike, and run workouts o

Henry R. Shoemaker November 16, 2026 "Failure Is Not Final: Flaws Are Not Fatal"—a quote popularized by Eric Mansfield's book of the same title. I haven't read it, but there's a definite duality worth exploring. Of course, the quote is true. But bad decisions have a way of snowballing and even becoming a way of life. Everyone who's had a tough Ironman—and that's pretty much everyone who's ever done one—has faced a difficult decision, if not a series of them, that led them to

Henry R. Shoemaker November 4, 2025 🎯 Those are the words I’ve shared with my kids about their endeavors. Those words are quickly becoming my coaching mantra for my adult clients as well. Put them all together as more than words, as an ethos, and you have - a complete training and life philosophy. ☑️ Dream Big (without goals you get bored and plateau) ☑️ Work Hard (without dedication and sacrifice, dreams stay dreams) ☑️ Have Fun (suffering alone without joy will bring you r

By: Henry R. Shoemaker If you're over 45 and feel like your body doesn't respond to training the way it used to, you're not alone. That doesn’t mean you can’t reach your goals. It means you need to train differently and smarter. Here's are a few tips for 45+ athletes: 🏊‍♀️1. Recovery is a strength not a weakness. Surprise, you need MORE recovery than you did at 30. That doesn't mean taking it easy in training. It means being strategic: your training has to have the right wo

By Henry R. Shoemaker 🥇With Solveig Løvseth taking home the Ironman World Championship in Kona this weekend, the 20-29s announced they’re not here to just try the Ironman distance on or finish. Twenty-somethings are here to win and make it the sport their own! Solveig walked away with the Kona prize at age 26 similar to fellow Norwegians Blummenfelt (28) Iden (26), and recent phenom Casper Stornes (28). 🔴🟡🟢🔵⚫Triathlon is evolving at a rapid rate and many in the sport don

By Henry R. Shoemaker July 31, 2025 Are you tired of binging episodes of Friends or The Office on those 4-hour trainer rides?  We’ve got...

Name: Tiffanie C. -- “It’ll be fun they said” Where are you from and what activities did you do growing up?      I’m originally from...

Name: Steven Rodriguez , S.E.T. Adult High Performance Team (H.P.T.)    Where are you from and what activities did you do growing up?  ...

By Henry R. Shoemaker (As published in Man & Culture Magazine July 3, 2025) Day Three :  Thursday after a morning workout and 12-hour...

By Sigurd Neubauer Fitness & Sport Triathlon April 17, 2025 A year into triathlon, it has become clear that in order to find success in...

Name: Aysegul Gozu, S.E.T. Race Team, Youth Team Parent    Where are you from and what activities did you do growing up?     I am...

Courtesy of Man and Culture Magazine By Sigurd Neubauer 03/26/2025 In today’s information age – where everything is available – finding...

By Sigurd Neubauer 3/20/2025 The Shoemakers launched S.E.T. as a family venture. I am incredibly proud to announce our partnership with...

"I Don't Need a Coach!" Those words echoed in my head as I, a recently 295-pound man with little athletic background, signed up for my...

Syndicate Endurance Team (S.E.T.) and SetRacing.Org   was the featured multisport and triathlon club at the East Coast’s largest indoor...

Syndicate Endurance Team (S.E.T.) and SetRacing.Org successfully enters week 10 of their Winter Indoor Youth Cycling Season.  S.E.T. is...

On Friday February 13th, the Syndicate Endurance Team (S.E.T.) and SetRacing.Org announced open tryouts and available roster spots for...

The Syndicate Endurance Team (S.E.T.) announced a creative collaboration with multisport and cycling industry leader Rudy Project who are...

Syndicate Endurance Team (S.E.T.) and SetRacing.Org recently announced they had achieved the  highly coveted designation as U.S.A....

The Syndicate Endurance Team (S.E.T.) and SetRacing.Org   launched a social media campaign announcing they are looking for Rock Star...