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Our Story

S.E.T. was founded by Casey and Henry Shoemaker who have a passion for sports and the exceptional experiences sports provide. 

 

The Shoemaker’s multisport journey started with the second of their four daughters, Camille,  at the CA Kids Triathlon in 2015.  Camille went on to compete in the U.S.A. Triathlon Youth and Junior Elite Draft Legal Series qualifying for multiple National Championships.  Camille is now an NCAA Division 1 swimmer at Mount Saint Mary's University and helps coach the S.E.T. youth triathlon and cross country teams.

In 2022 younger sister Grace began competing in triathlon at the Hagerstown Youth Triathlon.  In 2024 the Shoemaker's youngest daughter, Miranda, joined the S.E.T. team to make multisport a true family affair.

Syndicate Endurance Team

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About Our Founders

Henry Shoemaker (S.E.T. Co-founder, Executive Director, & Head Coach)

Henry is a USAT Level 2 Certified Coach.  Henry has been selected as a USAT High Performance Coach for the 2025 Paratriathlon Junior & U23 Talent ID Camp at the Charlotte US Performance Center coaching 8 Paralympic hopefuls.  In 2022 USAT Henry was selected to coach the Paralympic Combine for future Paralympic hopefuls at the Olympic and Paralympic Training Center in Colorado Springs, Colorado.  Henry founded the first youth triathlon team in Howard County and has over 25 years of training, senior leadership, executive, and coaching experience in the private sector and federal government. He is also past Treasurer and President of a local triathlon club.

Casey Shoemaker (S.E.T. Co-founder, CFO, & Chief Statistician)

Casey grew up in Baton Rouge, Louisiana as the middle of 3 kids. During childhood she spent most days in the pool. In high school she played volleyball, basketball, and softball. Casey attended Millsaps college and graduated from Louisiana State University with a degree in mathematics, a focus in actuarial sciences, and a minor in statistics. Casey has 19 years finance experience in the Fortune Top 4 specializing in structured finance, derivatives, and portfolio management.

 

In her 20s Casey was really into spin class, in her 30s she started doing half marathons, and in her 40s, after having their fourth daughter, Casey became an avid Crossfitter. She entered her first CrossFit competition in 2023 and looks forward to class every day because she can’t wait to see what challenge awaits. Casey’s non fitness hobbies include math puzzles, spreadsheets, databases, and memorizing numerical sequences.

S.E.T. Advisory Board

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Business Growth Advisor

Mike Stevens

Mike Stevens is a lifelong Marylander born and raised in Wheaton. He enjoys being the father of three kids and two dogs, coaching soccer, D.C. sports, participating and helping with endurance sports all while working full time at a Cyber Security Firm. He started his adult triathlon journey in 2022 by completing Eagleman. Mike has been a S.E.T. advisor since the concept phase and brings a wide range of skill sets including leadership, visionary, and innovation to the S.E.T team.

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Membership Growth Advisor

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Join our team and help bring more adults into endurance sports. You'll lead outreach for our adult program, meeting people who are curious about triathlon, cycling, running, or swimming and helping them take the first real step — then showing them a team that will support them once they do. This role is a fit if you're comfortable starting conversations with strangers at races, pools, and group rides, and if you understand that most people need permission and a starting point more than a sales pitch. Experience in membership, community building, or sales helps — a genuine connection to the sport matters more. You'd be representing a USA Triathlon High Performance Team with adult athletes at every level, including professionals, Paralympians, and world championship qualifiers. The sport grows when people find a place to belong in it — your role is to open that door.

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Partnership Growth Advisor

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Join our team and help build the partnerships behind our athletes. You'll identify brand partners and sponsors, and bring the gear, discounts, and support that get purpose-driven athletes to the start line. This role is a fit if you're a natural relationship-builder who enjoys connecting people with something they'll believe in, and if you understand what endurance athletes actually need. Experience in sponsorship, sales, or brand partnerships helps — a genuine connection to the sport matters more. The best partnerships work both ways. You'll be building relationships with brands that want to reach athletes who train seriously and race often — and making sure those brands get real visibility and real advocates in return.

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Athlete Advisor

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Become an Athlete Advisor and be the voice of your teammates. As an active athlete on our adult team, you'll bring the athlete perspective to leadership — what's working, emerging athlete needs, and what we could do to take things to the next level. This role is a fit if you're an active listener who connects with your teammates and can bring constructive feedback to leadership with ideas to improve our programs. You'll bring the athlete perspective into how we build programs, run training, and support race days — identifying what's working and what athletes need to level up — and work directly with leadership to act on it. S.E.T. is a USA Triathlon High Performance Team with adult athletes at every level, including professionals, Paralympians, and world championship qualifiers. This is a team built around our athletes — your role is to ensure we continue exceeding athlete needs.

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Social Media and Communications Manager

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Contact us if you would like to help shape the voice of the S.E.T. brand: henry.shoemaker1@gmail.com

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