S.E.T.'s Complete Coaching Services
Personalized Training
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Customized Daily Training
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Goals Driven Approach
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Expert Data Analysis
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Professionally Optimized Training Zones
Raceday Support
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Race Selection Assistance
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In Race Strategy
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Expert Equipment Insights
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On Course Coaching at Team Races
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Travel Planning Advice
True Unlimited Access
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Unlimited Communication
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Comprehensive Consultation
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Monthly Check-Ins
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Pre-Race Planning
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Post-Race Performance Analysis
Community Benefits
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Free Competition Team Membership
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Group Training Opportunities
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Online Community
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Mentor
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Unlimited Studio Access
Skills Development
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Sport-Specific Technique Coaching
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Quarterly In-Person Skills Assessment
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Video Analysis
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Detailed Verbal and Written Feedback
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Mindset Coaching
Exceptional Experiences
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Priority Access to Additional Services:
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Team Races
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Travel Accommodations
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Bike Transport
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Specialty Clinics
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Training Camps
*Complete Coaching Services are not included with Development Team Plan. Please see Dev Team plan for specifics.
About Me
Henry R. Shoemaker
I am the Co Founder, C.E.O., and Head Coach of Syndicate Endurance Team (S.E.T.). Everything I do is with passion, principle, and purpose, most of all coaching others. My ideal client is an age grouper who wants to take their racing to the next level, move up to their dream distance, qualify for a pro card, or maximize their professional career. I specialize in 29 and under athletes targeting pro cards and elite performance, and 45+ tackling big dreams.
I am a USA Triathlon (U.S.A.T.) Level 2 Certified Coach, a U.S.A.T. High Performance Team (H.P.T.) Contract Coach, with specialties in Draft Legal, Long Course, Paratriathlon, and U23. I have been twice selected as U.S.A.T. Paratriathlon Talent I.D. Camp Coach for elite Paralympic hopefuls. My first organized race was the JFK 50 Mile, my first organized triathlon was Eagleman 70.3. I founded the first youth triathlon team in Howard County and have coached youth athletes to over 100 podiums in the past two years including Youth National Championships. I have over 30 years of training and coaching experience at the highest levels of private sector and government.
I look forward to bringing that success to Adult Coaching whether your goal is to reach the start line race ready or qualify for a world championship. Your success is my passion. I'm committed to building not just better athletes, but more confident , knowledgeable, and prepared competitors ready to achieve their endurance goals. I would love to be a part of your endurance sport journey!
What you will need to work with me:
Middle to Long Distance Athletes: 10+ hour training availability (5K-Sprint Distance 5 hours), chest strap heart rate monitor, full activity tracking watch synced to training platform (e.g. Final Surge (provided) or Training Peaks), and S.E.T. race kit.
Swimmers and Triathletes: Current pool access, goggles, shorty fins, kickboard, pool buoy.
Open water swimmers: Tinted goggles, bright swim cap, wetsuit, swim buoy.
Cyclists and Triathletes: Discipline specific bike (No hybrids. TT bike required for long distance triathlon). Smart trainer with power metrics, Zwift or Rouvy (provided) subscription. Proper discipline specific footwear. Practice bibs/shorts.
Runners and Triathletes: Willingness to purchase proper discipline specific footwear for training and racing (usually 2-3 different models).

Empowering Growth
Adult Coaching Plans
Annual Coaching Plan
2,400$Every yearSee Full List of Benefits BelowMonthly Coaching Plan
300$Every monthSee Full List of Benefits AboveQuarterly Coaching Plan
825$Every 3 monthsSee Full List of Benefits AboveSemi Annual Coaching Plan
1,500$Every 6 monthsSee Full List of Benefits AboveDevelopment Team Annual Plan (Adult)
499$Every yearThe Dev team is the home of both our Beginner Triathlon Program and our Return to Sport program for swimmers, cyclists, runners, and multisport athletes.- Certified 12 Week Individual Training Plan
- Intro Meeting, 30 Day Check In, Race Week Prep
- Electronic Coach Communication
- 40% OFF S.E.T. Zoot Gear
- 10% OFF Select Team Apparel
- Free Swim, Bike, Run, Strength, & Nutrition Clinics $500 val
- Free Indoor Cycling
- Group Training Opportunities
- Vendor and Race Entry Discounts
- Free Annual Banquet Ticket
Development Team Monthly Plan (Adult)
40$Every month+$100 Initiation Fee (Non Refundable)The Dev team is the home of both our Beginner Triathlon Program and our Return to Sport program for swimmers, cyclists, runners, and multisport athletes.Valid for 12 months- Certified 12 Week Individual Training Plan
- Intro Meeting, 30 Day Check In, Race Week Prep
- Electronic Coach Communication
- 40% OFF S.E.T. Zoot Gear
- 10% OFF Select Team Apparel
- Free Swim, Bike, Run, Strength, & Nutrition Clinics $500 val
- Free Indoor Cycling
- Group Training Opportunities
- Vendor and Race Entry Discounts
- Cancel Anytime
- Free Annual Banquet Ticket
Individual Sponsorship
500$Pick 1 Sponsor ItemValid for 12 months- Clickable Company Name & Logo on S.E.T. Website
- Social Media Mention
Bronze Sponsorship Package
1,000$Pick 2 Sponsor ItemsValid for 12 months- Clickable Company Name & Log on S.E.T. Website
- (2) Social Media Mentions
- (2) Newsletter Features
- (1) Adult Team Banquet Ticket
Silver Sponsorship Package
1,500$3 sponsorship ItemsValid for 12 months- Clickable Company Name & Logo on S.E.T. Website
- Detailed Description of Company and Services
- (3) Social Media Mentions
- (3) Newsletter Features
- (2) Adult Team Banquet Tickets
Gold Sponsorship Package
2,000$4 Sponsorship ItemsValid for 12 months- Clickable Company Name and Logo
- Detailed Company and Services Description
- (4) Social Media Mentions
- (4) Newsletter Features
- (2) Adult Team Banquet Tickets
V.I.P. Sponsorship Package
3,500$ALL 7 Sponsorship ItemsValid for 12 months- Exclusive Partner Status--No Other Industry Partners
- Clickable Company Name & Logo on S.E.T. Website
- Detailed Company and Services Description
- (6) Social Media Mentions
- 6 Newsletter Features
- Weekly Newsletter Logo Placement
- (2) Adult Team Banquet Tickets
- FREE Competition Team Membership