Henry Shoemaker

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Join date: Oct 10, 2023

About

Welcome to the S.E.T. family!

We're thrilled you joined our endurance sports community where we're committed to providing the absolute best skill development, training opportunities, and race day experiences.

Casey and I are honored that you've chosen us to support your athletic journey. We deeply value the pursuit of challenging endurance goals as a path to personal growth and improved mental and physical health. As we strive to become the premier endurance sports community in our region, your success is central to our mission.

Our commitment to you includes clear, accurate, and timely communication. We promise to act with integrity in all our interactions, recognizing that our relationships with team members like you form the cornerstone of our community.

Please message us directly anytime you need support. We're excited to be a part of your progress and to grow together through the relentless pursuit of improvement.

Welcome to the team!

Posts (14)

Dec 20, 2025 ∙ 5 min

A Coach's Guide to Cross-Training Transfer in Triathlon: How the Disciplines Support Each Other

By Henry R. Shoemaker December 20, 2025 *Written with the assistance of AI. I was recently on a call with a prospecitve client when she mentioned her self coached training had plateuad. She noted being an accomplished runner, loving the new found disciplines of swim and bike, but not being able to figure out why training performance wasn't improving. I asked about our regimen and she noted she was trying to squeeze in combined sprint distance swim, bike, and run workouts once or twice a...

Nov 16, 2025 ∙ 4 min

The Endurance Athlete's Cheat Code for Doing the Next Right Thing

Henry R. Shoemaker November 16, 2026 "Failure Is Not Final: Flaws Are Not Fatal"—a quote popularized by Eric Mansfield's book of the same title. I haven't read it, but there's a definite duality worth exploring. Of course, the quote is true. But bad decisions have a way of snowballing and even becoming a way of life. Everyone who's had a tough Ironman—and that's pretty much everyone who's ever done one—has faced a difficult decision, if not a series of them, that led them to the finish...

Nov 3, 2025 ∙ 2 min

"Dream Big, Work Hard, Have Fun"

Henry R. Shoemaker November 4, 2025 🎯 Those are the words I’ve shared with my kids about their endeavors. Those words are quickly becoming my coaching mantra for my adult clients as well. Put them all together as more than words, as an ethos, and you have - a complete training and life philosophy. ☑️ Dream Big (without goals you get bored and plateau) ☑️ Work Hard (without dedication and sacrifice, dreams stay dreams) ☑️ Have Fun (suffering alone without joy will bring you regret) Here's why...